{"id":87,"date":"2023-06-07T13:29:31","date_gmt":"2023-06-07T13:29:31","guid":{"rendered":"https:\/\/blog.virtualgx.com\/?p=87"},"modified":"2023-07-17T14:04:19","modified_gmt":"2023-07-17T14:04:19","slug":"google-analytics-4-optimisation","status":"publish","type":"post","link":"https:\/\/blog.virtualgx.com\/google-analytics-4-optimisation\/","title":{"rendered":"Optimisation site web : Utilisez Google Analytics 4"},"content":{"rendered":"\n<p>Google Analytics 4, ou GA4, est la derni\u00e8re version de la plateforme d&rsquo;analyse web de Google. Lanc\u00e9e en octobre 2020, cette nouvelle version a \u00e9t\u00e9 con\u00e7ue pour r\u00e9pondre aux besoins des entreprises modernes qui souhaitent comprendre le comportement de leurs utilisateurs sur leur site internet et dans leur application mobile. Dans cet article de blog, nous allons explorer les principales fonctionnalit\u00e9s de Google Analytics 4 et expliquer pourquoi les entreprises devraient envisager de passer \u00e0 cette nouvelle version.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Une approche orient\u00e9e vers les utilisateurs<\/strong><\/h2>\n\n\n\n<p>La principale diff\u00e9rence entre Google Analytics 4 et les versions pr\u00e9c\u00e9dentes est l&rsquo;orientation vers les utilisateurs plut\u00f4t que les sessions. GA4 utilise un mod\u00e8le de donn\u00e9es bas\u00e9 sur les \u00e9v\u00e9nements pour suivre le comportement de l&rsquo;utilisateur tout au long de son parcours sur le site web ou l&rsquo;application mobile. Cela permet aux entreprises de mieux comprendre comment les utilisateurs interagissent avec leur contenu et de personnaliser leur exp\u00e9rience en cons\u00e9quence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Des rapports simplifi\u00e9s<\/strong><\/h2>\n\n\n\n<p>GA4 offre des rapports simplifi\u00e9s et plus clairs, qui mettent l&rsquo;accent sur les donn\u00e9es les plus importantes pour votre entreprise. Les rapports sont plus visuels et faciles \u00e0 comprendre, ce qui permet aux entreprises de mieux identifier les tendances et les opportunit\u00e9s d&rsquo;optimisation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>La mesure de l&rsquo;impact des campagnes publicitaires<\/strong><\/h2>\n\n\n\n<p>GA4 permet aux entreprises de mesurer l&rsquo;impact de leurs campagnes publicitaires sur l&rsquo;ensemble du parcours de l&rsquo;utilisateur, de la premi\u00e8re interaction avec une publicit\u00e9 jusqu&rsquo;\u00e0 la conversion finale. Les entreprises peuvent suivre les conversions directes et indirectes provenant des campagnes publicitaires, ce qui leur permet de mieux comprendre le retour sur investissement de leurs d\u00e9penses publicitaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>L&rsquo;int\u00e9gration des donn\u00e9es hors ligne<\/strong><\/h2>\n\n\n\n<p>GA4 permet aux entreprises d&rsquo;int\u00e9grer des donn\u00e9es hors ligne, telles que les ventes en magasin ou les appels t\u00e9l\u00e9phoniques, dans leur analyse. Cela permet aux entreprises de mieux comprendre l&rsquo;impact de leur site web ou de leur application mobile sur leur activit\u00e9 hors ligne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Une meilleure protection de la vie priv\u00e9e<\/strong><\/h2>\n\n\n\n<p>GA4 offre une meilleure protection de la vie priv\u00e9e pour les utilisateurs en utilisant des identifiants uniques plut\u00f4t que des cookies tiers pour suivre les utilisateurs. Cela permet aux entreprises de continuer \u00e0 suivre le comportement des utilisateurs tout en respectant les normes de confidentialit\u00e9 et de s\u00e9curit\u00e9 des donn\u00e9es.<\/p>\n\n\n\n<p>En conclusion, Google Analytics 4 offre de nombreuses fonctionnalit\u00e9s qui permettent aux entreprises de mieux comprendre le comportement de leurs utilisateurs et d&rsquo;optimiser leur exp\u00e9rience. Les rapports simplifi\u00e9s, la mesure de l&rsquo;impact des campagnes publicitaires et l&rsquo;int\u00e9gration des donn\u00e9es hors ligne sont autant d&rsquo;outils qui permettent aux entreprises de prendre des d\u00e9cisions plus \u00e9clair\u00e9es. En outre, la protection accrue de la vie priv\u00e9e de l&rsquo;utilisateur en fait une option attrayante pour les entreprises soucieuses de la s\u00e9curit\u00e9 des donn\u00e9es. Les entreprises qui n&rsquo;ont pas encore migr\u00e9 vers GA4 devraient envisager de le faire pour b\u00e9n\u00e9ficier des avantages de cette nouvelle plateforme d&rsquo;analyse web.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4, ou GA4, est la derni\u00e8re version de la plateforme d&rsquo;analyse web de Google. Lanc\u00e9e en octobre 2020, cette nouvelle version a \u00e9t\u00e9 con\u00e7ue pour r\u00e9pondre aux besoins des entreprises modernes qui souhaitent comprendre le comportement de leurs utilisateurs sur leur site internet et dans leur application mobile. Dans cet article de blog, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":104,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-87","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimisation-de-site-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimisation site web : Utilisez Google Analytics 4 - Blogue Virtuel Graphique<\/title>\n<meta name=\"description\" content=\"Google Analytics 4 : approche utilisateur, rapports simplifi\u00e9s, mesure d&#039;impact publicitaire, int\u00e9gration hors ligne, vie priv\u00e9e pr\u00e9serv\u00e9e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.virtualgx.com\/google-analytics-4-optimisation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimisation site web : Utilisez Google Analytics 4 - Blogue Virtuel Graphique\" \/>\n<meta property=\"og:description\" content=\"Google Analytics 4 : approche utilisateur, rapports simplifi\u00e9s, mesure d&#039;impact publicitaire, int\u00e9gration hors ligne, vie priv\u00e9e pr\u00e9serv\u00e9e.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.virtualgx.com\/google-analytics-4-optimisation\/\" \/>\n<meta property=\"og:site_name\" content=\"Blogue Virtuel Graphique\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-07T13:29:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-17T14:04:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.virtualgx.com\/wp-content\/uploads\/2023\/06\/google-analytics.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Carolanne St-Andr\u00e9\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carolanne St-Andr\u00e9\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.virtualgx.com\/google-analytics-4-optimisation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.virtualgx.com\/google-analytics-4-optimisation\/\"},\"author\":{\"name\":\"Carolanne St-Andr\u00e9\",\"@id\":\"https:\/\/blog.virtualgx.com\/#\/schema\/person\/7366cef47cd97d5c7f15fa222a40c3fe\"},\"headline\":\"Optimisation site web : Utilisez Google Analytics 4\",\"datePublished\":\"2023-06-07T13:29:31+00:00\",\"dateModified\":\"2023-07-17T14:04:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.virtualgx.com\/google-analytics-4-optimisation\/\"},\"wordCount\":534,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.virtualgx.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.virtualgx.com\/google-analytics-4-optimisation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.virtualgx.com\/wp-content\/uploads\/2023\/06\/google-analytics.png\",\"articleSection\":[\"Optimisation de site web\"],\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.virtualgx.com\/google-analytics-4-optimisation\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.virtualgx.com\/google-analytics-4-optimisation\/\",\"url\":\"https:\/\/blog.virtualgx.com\/google-analytics-4-optimisation\/\",\"name\":\"Optimisation site web : Utilisez Google Analytics 4 - 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